BRANDING

build your brand

Branding is the process of creating a distinct identity for a business in the mind of your target audience and consumers. This can be done by choosing a color scheme, creating a logo, getting merchandise, using specific packaging, advertising in different channels, etc. Branding a business is a comprehensive and ongoing process that involves developing a clear strategy, establishing a consistent visual and tone of voice, building a brand story, creating a positive customer experience, and continually evolving the brand over time. A strong brand can help a business differentiate itself from competitors, build trust and credibility with its target audience, and achieve long-term success.

The first step in branding a home service business is to develop a clear brand strategy.

This includes defining the brand's target audience, identifying its unique value proposition, and creating a brand positioning statement. This statement should succinctly communicate what the brand stands for, what it offers, and why it matters to its target audience. We will work with you to get a good idea of what your business’ values are and create a statement that best represents your company and the services you provide. This statement will be the backbone of your brand and something that we will refer to frequently. From this, we will be able to create a strong identity for your company across all of your different platforms by sharing what you value most.

Once a brand strategy is in place, it's time to develop a visual identity for the brand. This includes creating a logo, selecting colors and typography, and developing packaging and other design elements. These elements should be consistent across all touchpoints with the brand, from your website and social media accounts to your products and packaging. Our experts have created hundreds of visual identities for a variety of different brands, so we know what the best practices are for each industry. We will develop a look that is exciting, yet professional, and that represents your home service company the way you want it to. From there, all of your digital platforms will have a consistent visual that draws consumers back to your company time and time again.

It is also important to establish a consistent tone of voice for the brand. This means determining how the brand will communicate with your audience and ensuring that this tone is reflected in all communications, from advertising and marketing materials to customer service interactions.

A consistent tone of voice helps to build trust and credibility with your company’s target audience and current customers.

Our content writers will develop this voice and keep it consistent across all of your different platforms, communicating personally with each and every person that comes across your business.