OTT / CONNECTED TV

meet your customers where they are

Connected TV and OTT advertising has become a great way to put your business in front of your audience directly from the comfort of their own home. How exactly does this work? Connected TV (CTV) and Over The Top (OTT) advertising uses an internet connection to stream content to a television and play ads to those watching. Users no longer have to subscribe to traditional cable or satellite providers to access this content. This content is now available through applications which are accessed by smart TVs or OTT devices, such as Apple TV and Roku. Advertisements through these apps are a fantastic way to incorporate your brand and create that top-of-mind awareness through the eyes of your customers. You can advertise through subscription-based services like Netflix, ads supported through services like Hulu, or directly through the app from sources such as ESPN or HGTV.

The way we watch television is changing. Are you ready?

More and more people are watching both live and on demand TV from phones, laptops, tablets in addition to television sets. You can now watch TV on-the-go, wherever you are, and in whatever format you prefer. 

TV sets today are connected. They take the form of smart TVs (eg. Apple TV), or streaming over-the-top devices (OTT) such as Amazon’s Fire Stick or Roku. This format allows for more freedom and a better user experience, but fundamentally changes the game for advertisers. Not only do you have the opportunity to advertise on cable, but you also have the ability to advertise on streaming platforms all in one television set.

Benefits of CTV/OTT

 • Achieve 90%+ video completion rates on premium video content.
• Utilize cross-device frequency capping to maximize unique reach.
• Use cross-device attribution to measure effectiveness of CTV campaigns through actions taken on other devices.
• Manage and optimize the customer journey from TV to other channels.

When to Use CTV/OTT

 • Reach cord-cutters and streaming TV viewers in a world where traditional linear TV viewership is shrinking.
  • Target 1st-party and 3rd party audiences on television.
  • Eliminate lengthy lead times for running TV ads.
  • Target users at the household level.
  • Ensure legitimacy of content and  accuracy of reporting.