TARGETED DISPLAY

advertise directly to your ideal customers

If you are looking to increase brand awareness, captivate your audience through a visual ad, or show ads to those who previously visited your website, then Targeted Display Advertising is the perfect strategy for you!

Targeted Display Advertising, much like a billboard, will help to build a brand name for your business by promoting your services at the top of websites. You have probably seen these before on social networks like Facebook or Linkedin, on Google, or on e-commerce websites. As the name suggests, these ads are highly targeted, going directly to consumers with certain online behaviors and patterns that match up with your business goals. For example, if someone had recently been searching for roofing repair tactics, a roofing company’s targeted ad would be more prone to show to that consumer. You can even match your audience to certain locations or zip codes to ensure your ads are shown exactly where your customers are located.

Display ads can be as standard or as creative as you want it to be; from static ads, to popular gifs, or professional videos, you can promote your business in a way that will attract your customer’s attention. Another popular way of doing this is by creating a tagline, or “hook”, that will incentivize customers to click on your ad. For home service companies, an easy way to do this is by offering free quotes to those who click on the ad and fill out a contact form. These campaigns are typically shown in the form of a banner at the top or the side of the webpage, so the more creative you can be with these ads, the better chance you have of drawing the user’s attention away from the page they are looking at to interact with your ad.

Target your audience by Contextual Targeting, Search Keyword Targeting, Contextual Keyword Targeting, Mobile App Targeting, Device Targeting, Operating System Targeting, Geo-targeting (down to 0.001km accuracy), Daypart Targeting, Demographic Targeting (Age, Gender, Income, etc.) Behavioral Targeting (Brand affinity, occupation, property ownership, buying habits, hobbies, etc.) Credit History Targeting, IP Targeting, Publisher Targeting, Placement Targeting (above the fold, below the fold, etc.)  Psychographic Targeting (career oriented, family oriented, control freak, etc.)

“Re-market” to customers (“re-targeting”) who have been to your website. Display Retargeting is the process of serving Display Ads to people who have visited certain pages on your website.

Retargeting, much like the frequency of other messaging types, keeps your brand “top of mind” for consumers. A Remarketing Tag or code will be provided to you to place on some or all of your website pages. Consumers will experience the illusion that they see your ad everywhere! Change your messaging often to push consumers down the purchase funnel.

Optimization: Whether your goal is to maximize qualified impressions, to drive clicks to your website, or to generate conversions and leads (fill out a form, request a quote, make an appointment, sign up for a sweepstakes or newsletter, etc.) – your campaign will suit your goals.