SEM / PAID ADVERTISING

turn clicks into customers

Search Engine Marketing (SEM) is a form of internet marketing that promotes a website by increasing brand visibility in the Search Engine Results Page (SERP). In short, this ensures that your company is at the top of the list when people search for “services near me”. By utilizing this method, you can showcase your business first to those who are looking for exactly what you are offering, increasing your chances of converting these leads into loyal customers for the long-haul.


Search Engine Marketing is commonly referred to as paid advertising, pay-per-click, or paid search advertising. This is because your company only pays for these ads when someone clicks on it. This way, your marketing dollars are only spent advertising your brand to people that are looking for the services you offer rather than to those who may not be looking to buy.

Where Are Search Ads Shown?


Search ads will appear above and below organic search engine results on Google. On Bing and Yahoo, search ads may also appear to the right of the organic search results. This gives you more visibility to those who need your services while increasing your top-of-mind awareness. The more real estate you take up on the search engine results page, the higher chances you have of reaching the audience you want to reach and converting them into lifelong customers.


To get the most out of search ads and maintain visibility where it matters most, Aletheia Digital deploys thoroughly tested strategies with proven results when it comes to delivering your ads on all devices: desktop computers, tablets, and mobile devices.

Why Run Search Ads?


Running search ads is one of the best ways to increase the visibility of your business.  Think of running paid ads as the way to jumpstart your exposure to these potential customers. Reach an audience that's ready to buy now!


By utilizing today's best strategies for pay per click management, we are able to bring increases in click through rates, lower cost per click prices, and improve conversion metrics with ease. By building segmented ad campaigns and evaluating the data from various traffic channels, we make your advertising dollar work harder and smarter for you everyday. 


We do not run, set, and forget campaigns here. We value relationships and spend time with our clients monthly to show campaign success. Our PPC campaigns are managed daily by U.S. based humans. We call it “Human Optimization” and it drives significant success for our clients.

Our in-house employees will work on your paid search advertisements every single day to ensure your marketing efforts are being placed in the right spots to bring you the most success

Keyword Research

Landing Page Design/testing

Advanced Campaign Set-Up

Manual Bid Optimization

Quality Score Improvements

A/B Testing

Negative Keywords

Negative Keyword Additions

Keyword Match Type Selections

Single Keyword Ad Group Creation (SKAGS)

Keyword Match Type Selections

Retargeting campaign Tactics

Call Tracking

Bid Modifiers

Day-Parting

Ad Extensions Build Out

(More Real Estate)

Multi-Channel PPC Networks

Ongoing PPC Audits

24/7 Custom Reporting

Conversion Rate Optimization

Much Much More

Aletheia Digital Can Work Within Multiple Creative Areas!

To keep your website ahead of the competition for years to come, we recommend these additional services. Our website design and maintenance services provide website edits and integration to maintain ADA compliance, while our SEO packages aim to improve your web browser ranking and place you above your competitors. By implementing these additional services, you will be able to link your paid ads to your site and know that you will maintain your professional image.

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