GOOGLE LOCAL SERVICES

generate leads in your area

Google Local Services (GLS) has become an increasingly more popular way of advertising for businesses. This tactic has proven to help businesses grow by bringing in more leads, and therefore bringing in more revenue for the company. So how does Google Local Services work?

With Google Local Services, you can advertise your business on Google and receive leads directly from potential customers. These ads are typically shown above the typical organic results and traditional ads, placing them at the very top of the page. This means that your ad will be the very first thing shown on the search results, getting leads’ attention before they are able to scroll through any other advertisements. These leads come in as phone calls and messages sent through your Google Local Services ads by Google app. You can reply to messages, track bookings, and manage all your leads anytime online and through the app (Android, iOS).

Those who advertise with local services receive a Google Shield Google Guaranteed Badge, which helps build trust with customers and give your company a professional image. This badge means that these businesses are “backed” by Google and they stand by what the business offers. Think of this as a sort of verification on Twitter. Having this badge places you above other companies in the eyes of the consumer, making them more prone to choose you above your competitors.

How these ads are ranked?

Google automatically manages your budget throughout the week. This means that, sometimes, you might see your ad rank lower than it initially did in the beginning of the week if your business got a lot of leads all at once.

Basically, these are the factors that affect how your ad is ranked

• How close it is to the user who has searched for your services
• Your rating on Google My Business and how many reviews you have.
• How quickly and frequently you respond to users who contact you through the ad.
• Your hours of operation. Generally, these ads show up during business hours.
• How the ad is received. If Google starts receiving multiple complaints about your ad, your account will be suspended.
• How much you’re going to pay and when.
• One thing that many businesses like about Local Services Ads is that you are not charged per click, rather you are charged per lead. What qualifies as a lead?
• Google considers customers leads once they send you a text message, voicemail or email. Of course, they would also consider it a lead if you answer their phone calls.
• The amount that you’re going to pay per lead depends on your industry and location.
  

• Appliance Repair Service
• Auto Repair Technician
• Carpet Cleaner
• Electrician
• Event Planner
• Garage Door Pro
  

• HVAC Pro
• House Cleaner
• Junk Removal Provider
• Lawn Care Provider
• Locksmith
• Mover 
  

• Pest Control Technician
• Pet Care Provider
• Pet Groomer
• Photographer
• Plumber
• Roofer
  

• Tree Service Provider
• Tutor
• Water Damage Service Provider
• Window Cleaner
• Window Service Provider
• Other - Upon Approval