FRED STEPPE
Fred Steppe is Executive Vice President and Chief Operating Officer of Aletheia Digital. With over 30 years of media and marketing experience, Fred loves helping businesses grow! Whether you are a small, medium or large company, Fred can help you create and execute digital marketing solutions that work!
Fred has lived in the Columbus, GA community since 2007, spending nearly 11 years as the General Sales Manager of WLTZ-TV, the NBC Affiliate. Fred plunged into the digital marketing world in 2015 with the creation of Alligator Digital, the digital sales division of SagamoreHill Broadcasting.
He began his career in 1983 at WXAX-AM while still a high school student in his hometown of Lexington, SC. His first television job came in 1986 at WIS-TV, the NBC affiliate in Columbia, SC as a part-time Sports Photographer & Editor. He quickly moved up to Reporter and fill-in Anchor, while Majoring in Journalism at the University of South Carolina. In 1988 Fred moved to Greenville, SC where he was a Sports Reporter for WYFF-TV, also an NBC station. He returned to Columbia in 1991 as a Sports Reporter & Anchor at WLTX-TV. Fred spent nearly 16 years with the CBS affiliate, eventually moving from the News Department to hold a variety of positions, including Program Director, Marketing Director, and Sales Account Executive. Fred also starred in the children’s TV program “Deputy Billy & Friends” for five seasons. He has produced numerous Television Programs & Specials, PSA’s, Promotional Announcements, Award Presentations, and of course, Commercials.
Fred has always been active in the community. He is a member of the Rotary Club of Columbus and the Green Island Country Club. He has served in the Jaycees, BBB, Chamber of Commerce, and Arts Association. He served on the Board of Directors for the Lexington & Richland County Drug & Alcohol Commission for nine years, three of them as Chairman. He has been honored with several volunteer awards, including the Lexington Optimists’ Youth of the Year (1983), The United Way Group of the Year (1999), and the SC Public Health Association’s Volunteer of the Year (2005) He enjoys playing the piano, football & golf.
Fred and his wife, Lisa, have two children, Jessica and Ben. They are also blessed to have two beautiful granddaughters.